PRIVACY POLICY

Effective Date: September 1, 2026

References in this policy to “Modern Chiropractic and Pain Relief, PC,” “Modern Chiropractic,” “we,” “us,” or “our” refer to Modern Chiropractic and Pain Relief, PC.

1. Introduction

Welcome to Modern Chiropractic and Pain Relief, PC. We value your privacy and are committed to protecting your personal information and Protected Health Information (PHI). This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information when you use our website, online services, and clinical operations.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, physical address, phone number, and other contact or identity details.
• Health Information (PHI): Information related to your health, medical history, appointment requests, treatment details, and payment or billing records submitted online or during consultations.
• Usage Data: Information on how you access and use our website, including your IP address, browser type, device information, operating system, and pages visited.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, maintain, and personalize our website and healthcare services.
• To communicate with you, including scheduling, responding to inquiries, and providing customer support.
• To send administrative alerts, updates, and optional marketing or promotional communications.
• To analyze website traffic, improve functionality, and protect user security.
• To comply with HIPAA, state healthcare laws, and other legal obligations.

4. Mobile Information / SMS Privacy Policy

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes.

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.

5. Sharing Your Information

We do not sell or rent your personal information. We may share your information only with:

• Service Providers & Business Associates: Third-party companies and platforms (e.g., IT hosting, scheduling software, communication tools) that assist us in operating our business and delivering care, subject to strict confidentiality and HIPAA requirements where applicable.
• Legal Authorities: If required by law, subpoena, court order, or to protect the safety, rights, and interests of our patients, business, or the public.
• Business Transfers: In connection with a merger, acquisition, asset sale, or business reorganization involving Modern Chiropractic and Pain Relief, PC.

We do not sell, rent, or share customer text-messaging opt-in consent or phone numbers with third parties or affiliates for marketing purposes under any circumstances.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to analyze site traffic, remember user preferences, and support online performance. You can set your browser to refuse cookies or alert you when cookies are being sent; however, disabling essential cookies may affect website functionality.

7. Your Rights

Depending on applicable federal and state laws, you have the following rights regarding your personal and health information:

• Access: Request access to or a copy of the personal and medical information we hold about you.
• Correction: Request that we update or correct inaccuracies in your records.
• Deletion: Request the deletion of your personal data, subject to legal and medical record retention requirements.
• Opt-Out & Restrictions: Object to or restrict the processing of your information for marketing purposes, or opt out of non-essential communications.

To exercise any of these rights, please contact our privacy officer using the details below.

8. Data Security

We implement administrative, technical, and physical safeguards—including secure servers and encryption technologies—to protect your personal and health information against unauthorized access, loss, disclosure, or misuse. However, no method of internet transmission or electronic storage is completely infallible, and absolute security cannot be guaranteed.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any updates will be posted on our website with a revised “Effective Date” at the top of the policy. We encourage you to review this page periodically.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Modern Chiropractic and Pain Relief, PC

Phone: (585) 398-1202

Email: office@modernchiropractic.com